Stagecoach Autonomous Bus

The future has arrived with the first ever autonomous bus service from Ferrytoll Park & Ride to Edinburgh Park.

We created an industry standard logo that is instantly recognisable, memorable and can be applied to all media.

Building confidence in the minds of the public, it is important for them to recognise, remember and connect with the logo.

The ‘smiley’ logo brings a face to a faceless technology, talking to people on a human level, letting them know this bus is autonomous.