GWR fast-charge battery technology

GWR wanted an identity for their new battery-powered and super-fast charging technology train which could be used to educate and excite users about this technology and its benefits.

Our creative solution is instantly recognisable, attention grabbing and works with the core GWR brand identity. The use of lenticular battery cells within the battery icon adds movement and excitement while the train passes through the countryside.

The creative has the potential to work across multiple channels such as print, social media and digital platforms.